CAVU Group, consisting of the brands American Thermal (ATI) and Microtek, is a manufacturer of temperature monitoring and management products in Dayton, OH. They came to Web Canopy Studio to help define the two brands' positioning, realign their marketing process inside the same CRM, and generate better leads.
We helped CAVU over the last 2 years by redefining their marketing process from focusing on bottom of funnel to educational content, nurturing and segmenting the most qualified leads (MQLs), and building a proper hand-off to sales.