Interactive workshops to drive marketing, systems, and sales alignment success.
Interactive workshops to drive marketing, systems, and sales alignment success.
Our Strategic Workshops provide the insights and tools you need to optimize your marketing efforts, streamline your systems, and align your marketing and sales teams for better results.
Without this, you risk inefficiencies, misaligned teams, and missed opportunities.
This can hinder your business growth and overall success.
Interactive workshop sessions focused on positioning and messaging. This workshop includes a deep dive into personas, value propositions, and building a strategic roadmap for the marketing team's success in lead generation.
Refine your brand’s positioning and messaging.
Develop detailed personas to better understand your audience.
Create a roadmap to guide your marketing team's efforts in lead generation.
Comprehensive workshop focused on evaluating your entire tech stack. This workshop includes mapping out tool usage and flow, and designing how to rebuild your systems inside HubSpot.
Assess and optimize your current technology stack.
Map out the usage and flow of your tools for better integration.
Design the flow of your systems within HubSpot for enhanced efficiency.
Clearly defining the entire marketing-to-sales handoff process to be structured inside HubSpot. This workshop includes lifecycle stage rules and automations, lead score requirements, pipeline and workflow design, shared KPIs for complete transparency and clarity, and dashboard outlines.
Define the marketing-to-sales handoff process clearly.
Establish lifecycle stage rules and automations.
Set lead score requirements for better lead management.
Design pipelines and workflows for seamless operations.
Implement shared KPIs for transparency and accountability.
"When searching for a partner to assist with the redesign of our website, we were referred to WCS from a digital marketing agency we were working with. Within one meeting with John and the WCS team, we knew they were the right fit for us. As a company who was attempting to grow into more outbound digital marketing, and better leverage HubSpot and other available resources, we needed expertise, creativity, and guidance. Through the WCS Foundry process they helped up shape our values, messaging, develop personas, etc. As a result of that, we then spent time internally to re-focus on who we are, what we do, and what makes us unique in the market. The team was patient, supportive, and guiding, even when we were thrashing around in the middle of the process and I'm sure being less-than-cooperative on both the content, then again in the design process. Our new website is amazing, and we couldn't be happier with the end result. We look forward to continuing to collaborate with WCS around developing digital content, and maturing our approaches, content, and strategies going forward. Thanks again WCS - y'all are awesome!"