This Template Will Help You Find MQLs Hiding in Plain Sight
- Identify High Fit Leads - What does your target buyer persona look like? What qualities do you want to target?
- Identify High Engagement Leads - How many pages of your site have they visited? How much of your content have they consumed?
- Score for Negative Attributes - How can you tell if your leads are disengaged, out of your geographic footprint, or not in your industry?