KP Evolutions' Innovative Service Launch and Rapid Achievement of $1.7M ARR in Just 10 Months

An overview of how we helped:

: 0 to 1000+ customers in 9 months
: Website sessions grows by 633%
: 1,172% increase in new contacts

This account was selected as the winner of the HubSpot Impact Award for North America!

Introduction

KP Evolutions, a pioneer in the audio/video and technology industry, embarked on an ambitious journey to launch its wireless internet service, KP Internet. Aimed at revolutionizing the rural internet market, they faced the dual challenge of educating their target audience about this new offering and rapidly scaling their business.

Web Canopy Studio partnered with KP Evolutions to build awareness, drive traffic, and increase leads and revenue through innovative marketing strategies. This case study highlights our journey from conceptualizing KP Internet's market entry to achieving astounding growth in customer base and revenue.

C H A L L E N G E #1

Navigating New Territory: Launching a Unique Service.

KP Evolutions faced the complex task of introducing KP Internet, a service unlike their usual offerings, to a market unfamiliar with such innovations. They needed to educate potential customers about the benefits and superiority of their wireless internet service.

S O L U T I O N #1

Strategic Market Entry and Awareness Campaign

To tackle this, Web Canopy Studio developed a comprehensive market entry strategy. We leveraged organic and paid search, enhanced with a new topic cluster and robust paid ads, to increase visibility and educate the market. Simultaneously, we strengthened KP Evolutions' sales approach with rich, informative content.

C H A L L E N G E #2

Surging Demand Necessitated Rapid Expansion of the Sales Team.

As the shelter-in-place orders were implemented, KP Internet witnessed a significant surge in demand. This unforeseen rise presented KP Evolutions with a multifaceted challenge: not only did they need to scale their operations rapidly to meet the growing demand, but they also had to effectively manage an expanding sales team amidst these changes.

Additionally, ensuring the maintenance of high service quality during this period of rapid growth and transition became a critical focus for the company, as they strived to provide uninterrupted and reliable service to an increasingly large customer base.

S O L U T I O N #2

Optimized Sales Processes and Automated Systems within HubSpot.

In response to these challenges, our strategy involved a thorough optimization of KP Evolutions' sales processes, paired with the implementation of automated lead routing and management systems through HubSpot. This approach was carefully designed to enhance the efficiency of their sales operations, allowing for a more streamlined and effective handling of incoming leads and customer inquiries.

The automation of these critical processes not only facilitated a quicker response to the burgeoning demand but also ensured consistency and reliability in customer engagement. As a result, KP Evolutions was better equipped to manage the surge in demand without compromising on their service quality, maintaining their commitment to high standards even in the face of rapid growth and increased market pressure.

Screenshot of KPI Contact_ New w_ Email and Name Defined -_ Create New Lead Deal & Assign Owner _ HubSpot

T H E R E S U L T S

KP Evolutions experienced unparalleled growth in both customer base and revenue.

In just 10 short months KP Internet, as a service, went from zero clients to 1000+ and nearly 1.7 million dollars annual recurring revenue.

During a 6-week period starting in March, we helped them generate 400 new clients. That’s 3-4X their normal monthly client acquisition rate.

Landing Page Traffic:

Landing page views have increased overall by 400% since January 2020.

Screenshot of Page Analytics _ HubSpot (1)

Closing Rates and Volume of Deals:

The KP Evolutions sales team more than doubled their deals won and drastically reduced lost deals

Screenshot of Sales Team Productivity _ HubSpot (2)

Landing Page Conversions:

Landing page conversions have increased by about 250%.

Screenshot of Website Analytics _ HubSpot (7)

Request for Sales Calls:

The number of sales calls started to increase dramatically once we started publishing ads and built a new landing page.

Year-over-year traffic increase:

Monthly website sessions are up by 4,090% over this same month last year.

High ROI on paid ads:

With the success of SEM and high-converting landing pages, the paid ad ROI is 2,045%

Because of the growth, the sales team (which was once just the GM) is now a team of 5 in addition to the GM and they’re looking to hire a 6th.

One of the best stories of impact and growing better is hearing that 7-8 KP Internet clients reported that their jobs were saved because of the quality and consistency of the connection.

"80-90% of all leads have come in through the landing page Web Canopy Studio designed."

Corey Hooper
KP Evolutions

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