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Easymovie's Strategic Shift to HubSpot Elevates Marketing Performance and Drives Significant Growth

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An overview of how we helped:

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65% Increase in Conversions Since Site Launch

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Over $400,000 Influenced Revenue

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500+ Masterclass Registrations

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200% Increase in Landing Page Conversions

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This account was selected as the winner of the HubSpot Impact Award for North America!

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Introduction

EasyMovie, a leading knowledge-sharing platform, enables businesses to drive better outcomes through employee-generated video content. As they expanded their footprint from Paris to New York and beyond, EasyMovie faced challenges in recalibrating their marketing and website to align with aggressive growth goals.

Web Canopy Studio partnered with EasyMovie to refocus their marketing strategy, enhance their web presence, and optimize for conversions. This case study explores how we reshaped EasyMovie's marketing approach, leading to substantial improvements in leads, conversions, and revenue.

C H A L L E N G E  #1

EasyMovie's Strategic Rebranding and Expansion: From French Markets to Global Knowledge Sharing Leader

EasyMovie came to Web Canopy Studio with a unique set of challenges including international expansion from France to the U.S. market, refocusing the way they talked about their video content platform and a shift in product positioning. While the platform had found popularity with internal enterprise teams who enjoyed the benefits of internally produced video content, EasyMovie had a much broader vision and purpose. The greater mission was to help enterprise companies tap into the vast and often hidden knowledge of their employees through a simple knowledge sharing process.

To launch EasyMovie in the U.S. they knew they needed to go to market with a clear message about how organizations can use their platform to discover and share internal knowledge to enjoy the benefits of knowledge sharing. Their existing website didn’t enlighten prospects to the true benefits of their video content platform and they weren’t converting as many visitors into leads as they aimed for. With their home office based in France, they also needed to implement a multi-language solution for their website to display the correct language on their site based on the browser language of the user.

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S O L U T I O N  #1

Refining Messaging and Website Design for Enhanced Buyer Engagement.

To get clear on the best path, the Web Canopy team flew to NYC for a 3-day workshop to create a buyer persona, research the buyer’s journey, and map out an inbound strategy to include buyers at every phase of the flywheel. By getting to know the pains and challenges of their buyers in combination with keyword research, we designed a plan to attract prospects to the EasyMovie website through helpful content. Our teams were able to quickly expand content offerings on their website visitors at the awareness, consideration, and decision-making stages.

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C H A L L E N G E  #2

Aligning EasyMovie's Marketing Strategy: From Disjointed Efforts to Targeted C-Suite Engagement

When EasyMovie came to Web Canopy Studio, their marketing wasn’t in harmony, and they weren't generating inbound leads. Multiple team members used different email platforms and created their own messages without aligning around a core message. There was no lead nurturing funnel, and the team’s efforts were directed at making noise online to gain awareness, and email campaigns were confined to cold outreach.

EasyMovie ultimately wanted to get the attention of c-suite prospects, another piece of the challenge. With some internal knowledge sharing as the EasyMovie marketing team grew, they discovered that HubSpot would be vital in creating a website that speaks to the core messaging. It would also allow them to generate and automate an inbound lead process. They searched and interviewed certified HubSpot vendors and found they’d be able to accomplish everything they wanted with Web Canopy Studio.

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S O L U T I O N  #2

Boosting Sales with Strategic SEO and Enhanced Lead Conversion.

Our teams created clear goals and mapped out each step needed in a strategy that would result in more qualified leads and sales. 

The content pillar strategy focused on SEO-specific targeted keywords. A combination of high ranking blog posts, lead magnets, and masterclasses have turned the EasyMovie website into an inbound marketing operation that sends qualified leads to the sales team. 

There was a time when no one was filling out EasyMovie's web forms. Users are now converted, nurtured, and asking to speak to the sales team! These leads are credible, qualified opportunities that make closing sales more effortless than ever before.

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T H E  R E S U L T S

Significant Growth in Marketing Success and Revenue at EasyMovie.

The transformation of EasyMovie's marketing strategy and website led to a dramatic increase in leads, conversions, and influenced revenue. Our comprehensive approach propelled EasyMovie towards exceeding its growth objectives.

Inbound Leads:

Inbound leads have surged since the website launched, with more than 86% increase over the prior period. On top of that, our all-inclusive marketing strategy has attracted leads through many different channels: organic, direct traffic, email marketing, social, paid ads, and more!

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Post-Launch Success:

Since the website's launch, there has been a 47% increase in closed deals and over $300,000 in revenue generated directly from website traffic. This is a testament that the inbound marketing campaign is bringing not only more leads to the Sales team, but the right leads.

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Revenue Influencing Masterclass:

The MasterClass series we've run, which have been essential for lead nurturing, lead generation, and creating sales conversations, have directly influenced more than 10 deals for over $450,000. 

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Landing Page Conversions:

Since launching the site, landing page performance has taken off. Using the freshly-designed landing pages, we ran two MasterClass campaigns that saw 501 registrations. We use HubSpot landing pages to promote premium downloads as well as their MasterClass series.

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""I would recommend them in a heartbeat... My goal is to drive repetitive, qualified marketing leads to our sales organization and the best solution I found in all of my due diligence was with Web Canopy Studio."

Ryan Harrivan
Marketing, easymovie

 

Need to see these kinds of results?

If you are struggling with your website and you're concerned about how to make it truly act as an extension of your marketing and sales team, please know that we are here to answer any questions you may have and guide you through the process.

Let's have a discussion about how to really make your website work for you.