It should be no surprise that having a poorly built website with low performing content will keep your site from showing up in Google searches.
Organic reach is the total number of people who find your website naturally, on their own, through unpaid advertising via searches they may be performing.
This is really quite critical from an inbound marketing perspective, because if you have little to no organic reach, you are preventing people from finding you.
Organic reach is arguably the most powerful, and most important kind of site traffic you can receive, because it’s generated by people who have a very specific problem or query that your company is filling the gap for.
This is why it’s so powerful to have a website that works well and is built appropriately.
There are a few different tools we’re going to look at to review your website’s performance.
The first is a free tool from HubSpot called the Website Grader tool.
Website grader will give you a score for your site that evaluates the speed, performance, and functionality of your domain.
You’ll see once you enter your URL, a score is given at that top of the page. Then as you scroll down, you get a breakdown the overall performance of your site into smaller, bite-size pieces.
Note that HubSpot will give you recommendations for what they are seeing, and they breakdown each of these errors into different categories.
It’s looking at things like SEO impact, page performance, mobile responsiveness, and security.
Google Page Speed is another tool we like to use. It gives quick and easy insights into how Google is looking at your site, and grades it for desktop as well as mobile.
Personally, this is always one that catches my attention.
If Google tells you something is wrong, you’re going to want to fix it!
Lastly, you’re going to want to look at a company called SEMRush.
This is a tool we’ve come to love dearly in our office because of the robust reporting it comes with.
SEMRush gives you an overview of your domain performance, as well as keyword specifics for what your company is currently ranking for.
My favorite thing to do is to run a report for the company we’re working with, and immediately run a report for their biggest competitors.
It’s also going to track the paid search information as well, so you can see exactly what terms your competitors are trying to buy, which gives you the option of pursuing those and outsmarting them.
SEMRush has some free reports that you can run, but if it’s something that you find yourself exploring regularly, I recommend opting in for a paid version of their product to get access to even more robust reporting and tools at your fingertips.
