The way companies get customers has undergone a significant shift over the last decade, even for spas where the services are largely the same as they were in 2000. Finding the right day spa marketing ideas to attract new business while keeping loyal customers is not as challenging as it may appear. The way to grow your day spa is through methods that are proven to work in a world that now allows customers to avoid commercials and ads.
Related Post: Our list of our favorite spa marketing ideas!
Of course you can still post ads to sites such as Google, Amazon, and eBay, and you may have some success, but the real leads come from more modern marketing techniques. From blogging to social media, there are some highly effective ways of generating more leads from a much wider base than you are likely to get simply by posting ads. Here are some of the most successful day spa marketing ideas that you can quickly implement to start generating more leads.
Lead Nurturing
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| Image by Flickr user Tara Angkor Hotel |
Lean nurturing has always been the best way to attract clients, but you can no longer expect cold calls and time on the golf course to pull in the crowds like they did in the early 1990s. Today, lead nurturing is about getting connected through social media, and some ways are more effective than others.
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Blogging is one of the most efficient and effective methods of attracting potential clients.
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Social media, such as Facebook and Twitter, not only helps promote your business, it gets third parties talking about you.
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Websites help you convert potential customers into clients.
Blogging
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| Image by Flickr user Thomas Wanhoff |
Studies have found some staggering statistics on the effectiveness of blogs
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A site with a regular blog attracts 55% more visitors.
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Blogs give potential clients 97% more links to content where they can find out more.
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Websites that have associated blogs have over 430% more indexed pages than sites without blogs.
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Companies that maintain a blog generate over 125% more leads.
Attracting leads is the most difficult part of any marketing strategy because it seems like a lot of work. However, keep in mind blogs can be short and can be about almost anything. You can add blogs for health statistics, the latest research on stress, pretty much any benefit people can get from a day of relaxing. It may take a while but the benefits from a good blog will significantly help your business.
Social Media And Your Website
Having a web presence is necessary for success today. Social media and your website are the face of your company. Along with blogs, social media helps to drive potential customers to your website. Once you have their attention, you need to start nurturing those leads through your website.
Of course simply visiting the page is not enough, you need to get their information, which probably isn’t going to happen if you don’t offer them something for it. Things like ebooks, promotions, and first time discounts are a great way to convince your visitors that they should take that next step. These kinds of calls to action are what help turn interested web surfers into customers.
First time promotions go a long way to both getting people interested while showing off what they can expected if they stay with your spa. The better the experience, the more positive feedback you will get. This is where social media really plays an important role because it works faster than word of mouth and is less costly than ads. Social media serves to help attract customers and to have satisfied customers help promote your business.
