The days of thinking that social media is just for the chitchat of miniscule topics is no longer the case. This is a temporary, yet powerful form of marketing for your company, so use it as long as the spotlight is on it.
Social media reaches out to millions of people every day. It needs to be considered as another way to reach out to prospective clients. This is a way to broaden the scope of your company’s future as it is free and available 24/7.
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According to Hubspot, 92% of marketers in 2014 claimed they marketed with social media.
80% indicated their efforts with social media marketing increased traffic to their websites.
With those impressive numbers, it is no wonder that 97% of marketers now are currently participating in some type of social media tools.
Now the question is, how do we set goals to accomplish the full use of social media?
Take an hour a day on your media management and you will be surprised at the increase of likes you will accrue. The ROI of using social media is impressive and worth that little bit of time.
Do not limit yourself to only Facebook. Use the other means such as Twitter, LinkedIn, and other sources online. Remember, you are reaching millions of people while using little capital.
The possibilities of what social media can do for you and your firm is endless.
Increase Conversion Rates & Opportunities
With each webinar, blog, post, like, comment, and image you share, there is a chance for someone to react, and every action has a reaction.
I am definitely not saying that each time you do one of these actions, you are going to convert a visitor, but you will definitely increase the likeliness of its occurrence. After all, this is a numbers game.
Social media marketing brings in higher conversion rates by using a few distinctive ways.
The most impressive and yet simple way is giving your firm a humanistic component. Your brand and firm suddenly takes on a more humanized appeal by interacting in these social media settings.
Social media is a place where brands can act like people, and people want to do more business with people. Technology is aggravating for some, and people want and need that human interaction.
It has been proven in studies that social media has a 100% higher lead-to-close rate than outbound marketing. This is because social media lets followers feel more trust and credibility towards your firm.
Increases Brand Recognition
Every time you post to a social media site about your firm, you are increasing the awareness of your brand. Using social media for a higher level of brand recognition is a great way to promote webinars.
Why does this work so well, you might wonder? Using this format simultaneously makes your brand and firm more accessible for new and old clients. Suddenly your firm is more recognizable.
For example, someone using Twitter, Facebook, and even LinkedIn can hear about your company for the first time after coming across it in their news feed.
Increase Inbound Traffic
Thanks to social media, that inbound traffic is unlimited! Clients and visitors familiar with your firm visit and share your page and content with others.
Individuals not familiar with your firm will be, once they decide to search the internet using keywords you strive to rank for recognition.
Do not settle for just using one type of social media. They are free, so utilize them all. The more social media profiles you add, the more paths are available to lead back to your site.
Every piece of content you publish on those profiles is another opportunity for a new visitor. One action increases another action: the more inbound traffic you will generate, the more traffic, the more leads, and more conversions you will gain.
Decrease Marketing Expenses
Spending as little as 6 to 8 hours a week on social media marketing is enough to generate more traffic.
Investing just one hour a day in creating great content will benefit your firm and start showing results. This is a great return on your investment.
Let’s go yet another direction. See all those add on Facebook and Twitter off to the side of your page? Use them too. These ads are very cheap and eye-catching.
The cost of using billboards, newspapers, mailers, and flyers are part of the outbound marketing process that will quickly eat away at your marketing budget. Not to mention the return on your investment is not as strong anymore in this area. Who sits through a commercial anymore thanks to DVR technology’s pause, skip, and play?
Increase Client Experiences
Social media is a communication channel similar to emails and phone calls. Each client interaction you have on a social media site is now an opportunity showing them you are the expert in your field.
Your firm’s customer service level increases with each response and interaction. No more sitting by the phone waiting, as emails can be accessed almost anywhere. Smart phones, tablets, personal computers (in lobby of every hotel) and laptops are everywhere.
Think about how many times a day you actually check your email from your phone.
Improve Client Perception
It is imperative to hear what your clients’ wants and needs are. Social media can give you the opportunity to gain valuable information about what interests them.
Social Listening – You can actually monitor user comments to see what they think of your firm, the type of job you are doing, and if you are meeting their needs. No more sending out expensive surveys to find out the same information that you can by using social media.
Another benefit is that you now have the ability to segment your content syndication lists based on topic and content most interesting to your client and prospective clients.
As you can tell, there are so many advantages using social media marketing that it is necessary to apply this strategy to your marketing plan. Do this and watch your marketing expenses decrease and your ROI and clientele base increase.
Marketing has gone way past grabbing a phone book and watching television for a commercial done on a budget. It is time to start moving forward.
