You started your dream position in marketing and cannot wait to show off all you have learned the last several years in college. It is your responsibility to increase leads, generating more business to meet the goals set for the year. Suddenly, looking through material of the company’s marketing strategy, you realize there are some techniques you are not familiar with and some that are pretty outdated.
What! Your professor did not elaborate on the use of social media for your marketing strategy? No inbound marketing was discussed? Well do not worry we are here to help! The 5 best marketing strategies that you did not learn in college are right here at your fingertips. All you need to do is implement these tools.
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Website Optimization
SEO - Search Engine Optimization - A strategy you must have in place.
Not familiar with this? Maybe you have heard about it but are not sure how and why it works. It is essentially the yellow pages, dictionary, and road map for increasing traffic.
When searching for the “best marketing strategies,” you probably clicked on a link from the first page of your search. That is using SEO and now you need to make it work for your company.
You want your blogs, information, and company website to stand out in the first page of any search engine. I know I do not look past page one of my searches and I seriously doubt you do either. Who has the time to click page after page looking for an answer or help with a problem?
Using keywords within this particular marketing technique will boost your company’s visibility in the cyber world.
This is a great way to reach your persona and broaden your lead generation possibilities.
Indulge in Social Media
Social media has taken over most of our spare time. It is free, effective, and should be applied to your marketing strategy. People look at social media when riding the bus, train, or subway, sitting in the waiting room, and taking breaks. Use it!
Social media will help get the word out about great things your company is doing.
Post events for seminars offered to introduce yourself and your company’s expertise.
Keep in touch with your followers using media sites like Facebook, Twitter, and the professional site LinkedIn.
Connect with people, show you are human by posting an office birthday party for a coworker or a picture of an award won for best marketing for the quarter.
Perhaps, your company is involved in the community and it needs to be shown. Post a picture of your team working outside planting trees or cleaning the parking lot while acknowledging Earth Day.
Better Be Blogging
Put away all the papers you have written and get rid of the stuffy writing techniques taught in college. You are not writing a 50 page thesis for your professor.
Blogging is such a great way to reach a target audience that needs your expertise in areas that they may be unsure of.
Share your knowledge and experience you have, and let the audience know you are here to help.
Writing a blog should be fun - give good advice, yet keep it quick and easy to read to attract your targeted audience.
By offering valuable content to the masses, you become the industry leader. Your blog is designed to attract the ideal client.
Using the blog technique will increase website traffic and, in return, increase lead conversion.
It is important to note that publishing a blog at least twice a week is key. We prefer posting one each day to substantially increase the website traffic.
Attention! Attention! Call to Action
A call to action, or CTA, is a magnificent way to take those leads, readers, and followers and turn them into a lead conversion. It offers a ‘next step’ for anyone who gains interest in your services.
The blog is written and you are ready to publish to the world — WAIT! You are not done. A call to action needs to be placed in your blog. This technique is a way for the reader take part or participate in the blog.
The CTA allows the reader to access more information from your website and become a new lead. After all, isn’t the goal to increase your website traffic and lead generation?
Land Those Leads Through Landing Pages
Were you aware that using inbound marketing and landing pages can double the site conversion rate compared to non-inbound marketing? Impressive right - so why would you not include this in your strategy?
The landing page is what will offer your readers a benefit of visiting your website.
A key point to the landing page is to make sure it is in harmony with your blog, CTA, and personas.
Not sure on how all this can be put together? It is okay to outsource for effective marketing strategies. Time is not free, and not having these marketing strategies isn’t an option either if you are to be an effective marketer.
Go ahead and take these tips and see what you come up with. Try to understand and give value to your persona and land those ideal clients through inbound marketing lead generation.
Remember, if you have trouble, that is what we are here for: to help, encourage, and add value to your company. These tips will help you to be the expert in your marketing department.
Good Luck! Now implement them to attract, convert, close, and delight your audience while watching the ROI increase for your company!
