You want your business to grow and prosper. You need leads to do this, but how do you get leads now with do not call lists, restrictions, and blocked numbers? Content Marketing is the answer to your problem. Using content marketing as the building block for growing your firm will achieve results that at one time were only a dream.
Content fills the empty space of the internet – without content, there would be nothing to Google, research, or find solutions to a problem by asking Jeeves. Content is part of your inbound marketing solution and should be remarkable!
Related Post: 5 Ways to Solve Your Lack of Leads Crisis
First, let me answer the question so many people are asking – “Why should I implement inbound marketing?”
Here are some facts that should impress upon you the need for specific inbound marketing: (According to Hubspot)
Active Users For
| Facebook: 1.3 billion | Twitter: 645 million |
| LinkedIn: 300 million | Google+: 300 million |
These numbers should not be overlooked when considering your marketing strategy. Now we need to find a way to reach out to the masses. The endless possibility of leads is out there online waiting to hear from you. Like you, they have a problem, that needs a solution and where else would you go other than the experts.
According to the Content Marketing Institute, 91% of B2B marketers are using content marketing with great success.
If your content is not remarkable and does not stand out, the process of content marketing is ineffective. It ends up costing extra money and time you probably do not have. This is probably leaving you wondering what the big deal is about this type of marketing.
“The best marketing doesn’t feel like marketing.” ~ Tom Fishburne
By analyzing your efficiency and now researching the solution to your problem, you are hoping to rectify the problem. Good news - it is time to rebuild part of your inbound market by tweaking the content marketing.
Developing Content for Sustained Success
Map out how you plan to achieve the lead generation goals set for your firm. Once done, you can set the wheels in motion.
Determine how you are going to distribute your content for millions to view at any time from just about anywhere.
How are you going to share content that you will be creating, or paying someone to create, if you do not have the time?
Next, make sure you or the firm you hire for inbound marketing is sending out your content on a regular basis. In theory, it is best to share two pieces of content a week.
While this will work, we like to really make use of this marketing tool and recommend one piece of content marketing a day. You are going to be blown away at the difference one hour a day makes in comparison to twice a week when looking at the ROI. You can thank me later when looking at your numbers.
As the developer of the content, you will want to focus on sharing helpful content that will benefit the reader.
Give your persona something in return for their information. Maybe, offer an automatic monthly newsletter when they plug in their email address.
Always analyze specific metrics.
Now wash, rinse, and repeat.
The Glue of Great Content
Content is key to making inbound marketing work for you and your team.
By definition, content marketing is creating and sharing valuable content that will attract, convert, close, and delight your audience.
The type of content you share is closely related to what you sell, however, you are not pushing your product or service with content marketing.
Instead, the key to successful content marketing is to educate your audience showing that you are the expert in the industry.
Here are two important building blocks for creating remarkable content every builder of a blog should know:1. Buyer personas are who you are creating the content for.
2. The buyer’s journey dictates what that content should be.
Outstanding content is solution based, not product based.
Having the right content directed to the right buyer persona will capture the attention you want for your firm.
This may seem challenging and even time consuming fixing the cracks in your content. Often times it might be a good decision to hire people who are the experts in this field of content marketing. After all, you are the best in your field and looking for solutions to your problems.
Do not be afraid to ask for help. Content marketing is 90% offering advice and 10% selfish promotion. The experts have never been as accessible as they are now.
“It’s high time you were shown that you really don’t know all there is to be known.”
~ Dr. Seuss
Image credit to Flickr user Steven Depolo.
