Happy Friday, everyone! It is time to slow down and reflect back on the week’s activities so you can enjoy the weekend!
Before you close up the laptop for the evening let me help you address the problem at hand - lack of leads.
This isn’t a problem that can be solved over the weekend, but I can tell you five ways to solve your lack of leads crisis so you can start fresh on Monday.
Related Post: 2 Unique Online Marketing Strategies that can Increase Qualified Leads
1. Know the Ws of your Persona
There is more to knowing your persona than their demographics.
Paying attention to marketing analytics helps you to have a better description and narrative of your firm’s persona.
Using analytics to narrow down the Ws in your persona gives your marketing team information such as the decision journey stage of your persona.
- Who are they?
- What are they doing?
- Where are they showing up?
- Where are they in the buying journey?
If this seems like a task you simply cannot handle, consider the possibility of outsourcing your lead generation strategy.
2. Diversify Your Marketing Techniques
Use those marketing dollars wisely.
Create an up-to-date and diversified marketing technique. I personally cannot tell you the last time I saw a commercial during The Big Bang Theory, thanks to the DVR. So why would you continue to waste money seeking leads through another television commercial?
If you are going to run a commercial, save the dough and consider making free YouTube clips and webinars that offer advice or tips.
3. Networking Never Ends - Online and Offline
It does not matter if you are at a convention for lead generation techniques or the NBA playoffs. In the scheme of it all, these are both equal opportunities.
This offline marketing makes it necessary for you to act in a reputable manner. Smartphones, videos, and the popular Instagram, make a fun time suddenly become a bad dream.
Networking is important, considering we are looking to increase your leads. By optimizing your website for search engines and using calls-to-action (CTAs) to encourage visitor interaction, you increase your online network more easily and cheaper than you would at a game or convention.
4. Stay Connected With Your Social Network
Using sites like LinkedIn, Twitter, and Facebook on top of your own website is an absolute must!
The more you reach out to the public, the sooner your leads will increase. By using analytics with inbound marketing, you will know how your persona stays connected with you and seeks out information.
For example, if your persona has a smartphone and uses Facebook and Twitter, I would assume that is how they would find your firm. Be visible on the appropriate social media and post content that appeals to them.
Think of tweets, posts, comments, and likes as the word of mouth of the 21st century. It still holds true however to not commit to this as your only lead generating tool.
5. Make Your Inbound Marketing Skills Work for You
You have been studying the trend of inbound marketing (IM) and sharpening your IM skills, because this is where it counts.
All those videos, seminars, and classes start to pay off. Make sure you are writing your blogs regularly. Make your content attract and delight your persona.
Take the time to devote to this marketing technique. At least 8-10 hours if you want to hit every good point in this process.
Check your blogs for white space and CTA’s to ensure maximum effectiveness.
Take the weekend to think about these important tips and be ready to divide and conquer so you can watch those leads roll in.
Blog regularly, network appropriately, and make use of your marketing analytics, SEO, and CTAs. These tips should give you plenty to think about over the weekend. Seek out help if you start to think this is too much for you to handle.
Sometimes the best way to generate leads is to ask the experts to incorporate the modern inbound marketing with the traditional methods. You’ll notice a tremendous decrease in your marketing expenses when you do finally make the switch to inbound marketing, so look into it and start saving money!
