Let's face it - no matter how great of a landscape architecture you are, no mater how many projects you have completed, there is always room for growth.
In today’s industry, competition is increasing and techniques for marketing are changing. Understanding and knowing how to implement the right marketing strategies can be the difference between the success and failure of your firm.
By identifying the four landscape architecture marketing strategies to make your firm grow, you will have the confidence and tools necessary to succeed.
Create a Remarkable Piece of Downloadable Content
Time is valuable; so is content.
The right content is vital in attracting people to your website and blogs. The concept of including remarkable content such as this is exactly what drew you to read this blog.
Design the right content to capture your audience. Make sure you know who that audience is you are trying to reach.
Just like any great design, a marketing strategy created with remarkable content will capture the attention of prospective clients.
Most importantly, the impression your content leaves with your audience will greatly impact your marketing strategy.
Stand out to your audience and be remembered.
The distribution of content is necessary. After all, what good is awesome content if it doesn’t reach anyone?
Never wrote a blog before? Don’t fret; you have come to the right place.
When writing a blog, keep in mind your target audience. This is an informal style of writing to a degree.
Write what you know about. Use key words keeping it clear and intriguing.
WRITE AT LEAST ONE BLOG PER WEEK - This will keep the flow of traffic to your website and give your targeted audience a reason to keep coming back.
Just as clients are fussy about whom they chose for their landscape architecture needs, be equally as picky about your clients.
Search for a client base that is the right fit for you and your firm. You may not want to design a dog park if you have always designed golf courses or walking trails.
You have the right to pick your prospective clients just as they do in picking you for the work.
Aim at clients you want to work with that need your special skills. This will allow for a strong client/firm relationship. In turn, it creates a positive marketing flow such as: word of mouth, social media likes, and followers.
This database can grow along with your firm and your specialties.
Network as much as you can and as often as you can.
Every day, there are opportunities for you to reach out to a new network of potential target audiences.
Use LinkedIn - Facebook - Twitter
Go to seminars and start a new network of colleagues.
Create a wider circle of connections that can expand your firm using different types of people. Each person you meet and briefly chat with gives you a chance to expand your name and reputation.
All four of these tips will help you discover the effectiveness of inbound marketing. Understanding and using inbound marketing will set you apart from the other firms that still rely on phone books, flyers, emails, and the old-fashion ways of marketing. By utilizing technology and these tips, your firm is bound to flourish!
Marketing strategies, if correctly facilitated, are designed to plan, produce, distribute, and analyze leads. Now, follow these steps and repeat the process.
Photo credit goes to Flickr user Steven Depolo