If you're like most marketing folks, you're concerned about coming up with good titles for your contacts to read. Not only do you want to appear as a professional on the leading edge of the industry, but you want to make sure your titles are smart, effective, and catchy.
One of the biggest requests for guidance we receive at Web Canopy Studio revolves around the idea of blog topics for landscape architecture marketing purposes. We hear all the time:
"Guys, we love inbound marketing, but what can we write about?"
"Hey Web Canopy Studio, what are some really good examples of titles for landscape architecture marketing blogs?"
"GIVE US SOME F*ING BLOG TITLES!"
So, out of a common courtesy to everyone, here's a list of 22 awesome blog titles for marketing in landscape architecture. Enjoy :)
Topics regarding potential clients engaging in landscape design services
6 tips for [industry] who are ready to reinvent their landscape
How to identify [industry] design hangups and prevent project lag
Should you redevelop your [industry] [landscape, plaza, campus, development, etc]? 3 things to consider first
How to instantly improve your [industry] property value
Why it's time to prioritize your [industry] landscape design elements
Topics regarding sustainability and environmental design
Where is the wildlife? How to bring nature back into your outdoor environment
The 3 secrets of adaptive reuse that everyone misses
How sustainable design can save your landscape from disaster
Storm water management in the corporate environment: Sleek design trends
Why it's time to prioritize your [industry] landscape design elements
Getting sustainability in your environment back and track and why it matters
4 smart ways to increase your environmental stewardship
Why the future of urban ecology depends on you
3 things you need to know about sustainable design today
Topics regarding outsmarting your competitors
Case Study: 10 business etiquette rules we live by in client relations
Growth that matters: How working with our company has helped hundreds
How successful landscape architecture firms avoid common pitfalls
The 3 biggest reasons we get repeat clients
Case Study: How we helped this corporation reach new heights
To the top: How our company has risen as a leader in the field
5 ways to succeed at problem solving when everyone else is doing "design"
The 8 rules our office abides by for client happiness
The Blog Essentials
There you have it! So, you may be wondering why you would even want to blog at all. "I don't think my clients actually read blogs," you might say. Oh really? let's take a closer look.
When you are looking for information on...well, anything, really... where do you go? Traditionally, people would turn to the yellow pages, universities for resources, and connecting with colleagues to ask questions. However, for someone who is just trying to gain a little more background on a topic, do they really want to go through all that effort?
The internet has provided society with a wealth of knowledge right at our fingertips. Obviously, you can't believe everything you read online. However, instead of having to go through a long tedious process to get a simple answer or a little more background, we can now turn to Google, Bing, Yahoo, Ask.com, etc. What used to take hours and sometimes days to just get a simple answer, now can happen in a matter of seconds.
Your clients are definitely online. Do you know of any people who aren't online, aside from maybe your grandparents? Even then many elderly people are online now, too, so not even that argument doesn't hold up.
What a blog does, is it keeps an open door of communication between you and your clients, even though they may not be interacting with what you're writing. Someone, however, is going to read it.
Companies that blog generate 126% more leads than companies that don't. That alone should tell you, it's worth your time.
And yes, even for professional services like landscape architecture - blogging is crucial for marketing your business in 2015.
