Blog Library
Email marketing remains one of the most effective ways to engage customers and drive results. But...
3 minute read
Email marketing remains one of the most effective ways to engage customers and drive results. But...
3 minute read
Did you know that 61% of marketers say their biggest challenge is generating traffic and leads, and...
4 minute read
The Way People Buy Has Now Changed Ten years ago, you could have a team of SDR's pounding the...
4 minute read
What’s the Difference? CMS Hub vs. Content Hub If you're familiar with CMS Hub, you'll know it's a...
3 minute read
Like all medical practices, secure management of patient data is paramount in dentistry....
3 minute read
HubSpot’s latest feature enhancement—securely managing confidential customer data within its Smart...
3 minute read
HubSpot's recent announcement introducing the capability to securely manage confidential customer...
2 minute read
HubSpot’s recent announcement of its new capability to securely manage confidential customer data...
2 minute read
In a major milestone for businesses in regulated industries, HubSpot has announced the release of a...
10 minute read
Discover the insider secrets to maximizing the potential of HubSpot by asking the right questions...
12 minute read
Discover the key indicators that suggest it's time to outsource your HubSpot operations for optimal...
12 minute read
Imagine you're at the helm of a bustling, growth-oriented company.
10 minute read
Why Marketing and Sales Need to Stop Playing Tug-of-War Welcome to reality - where marketing and...
12 minute read
We're probably preaching to the choir here...
11 minute read
Navigate the complexities of transitioning your website from WordPress to HubSpot with ease and...
6 minute read
Assessing Your Current Website's Migration Readiness for HubSpot CMS Migrating your website to a...
11 minute read
Choosing the right customer relationship management (CRM) software is more than just a technical...
5 minute read
The stakes for capturing a user's attention on a landing page have never been higher.
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In an era where consumers are bombarded with an endless stream of information, knowing how to write...
10 minute read
“Send cold emails to at least 100 new contacts per day…”
2 minute read
An All-in-one ai-powered content marketing software In the ever-evolving landscape of content...
8 minute read
Business to business (B2B) copywriting plays a pivotal role in bridging the gap between...
11 minute read
In the fast-evolving world of digital marketing, understanding and prioritizing your sales leads...
10 minute read
How To Generate Better Qualified Leads Using The Marketing Backwards Framework If you're looking to...
5 minute read
Successful marketing requires a strategic blend of creativity, data-driven insights, and the right...
6 minute read
The first online surveys were created in the 1980s but did not truly take off until the 1990s, as...
8 minute read
Do you want to maximize your website's peak performance and drive true business growth? By...
4 minute read
The Current State of Sales Teams Let’s get real for a moment: the sales landscape has changed, and...
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As part of their growing customer platform, HubSpot recently introduced Commerce Hub. This is part...
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HubSpot and Salesforce are two of the most popular and successful customer relationship management...
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Integration refers to the process of connecting different software systems or applications to work...
5 minute read
As the business world becomes increasingly competitive, companies must differentiate themselves in...
7 minute read
A manufacturing website serves as a digital hub where industrial and manufacturing companies...
6 minute read
The competitive nature of today's commercial environment has companies continually looking for...
6 minute read
Are you seeking ways to maximize your revenue potential? If your sales and marketing teams are...
4 minute read
You probably have a ton of leads sitting in your database. Those leads are useless if you aren’t...
5 minute read
CRM, or Customer Relationship Management systems play a crucial role in assisting businesses with...
28 minute read
In this guide, we discuss: What is SaaS Marketing? What is a SaaS Funnel? The Most Effective SaaS...
6 minute read
Are you looking for ways to boost your Shopify store to new heights? Consider integrating Shopify...
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If you've been itching to figure out how to utilize the HubSpot meeting link tool, then you'll...
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Misconception: RevOps is a luxury reserved for large enterprises.
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For many businesses looking to choose a CMS to build their website, it comes down to two choices:...
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SaaS is one of the fastest-growing industries and is expected to continue to grow exponentially. In...
6 minute read
Revenue growth has evolved beyond an outcome, it is instead something that can only be achieved...
6 minute read
Your HubSpot CMS website's design is integral to the traffic and sales it generates. While the...
6 minute read
Are you searching for a surefire way to skyrocket your business revenue? The secret is all in the...
4 minute read
The Canopy Coverage, dishing out the latest trends in the market that you need to be aware of....
5 minute read
SEO, or Search Engine Optimization, affects your website's visibility in search engines such as...
6 minute read
Revenue operations and sales operations are revenue-generating strategies businesses use to...
3 minute read
The Dangers of Vanity Metrics We’ve all seen a truly fantastic-looking cake. Tiers of perfect...
10 minute read
An abbreviated version of this blog can be found posted on the HubSpot Developer Blog here. Here is...
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Starting your marketing and sales strategy with a strong foundation is easier said than done....
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An abbreviated version of this blog can be found posted on the HubSpot Developer Blog here. Here is...
3 minute read
Something we get asked about all the time is how to improve open rates in emails. To answer that...
7 minute read
Companies offering software as a service are reaching into every sector and have products in almost...
7 minute read
With advancements in technology, every business inevitably needs a website. For your brand to gain...
5 minute read
In the world of digital marketing, the right tools can propel your business to new heights. It's...
5 minute read
If you have been following Web Canopy Studio for a while, you know how much we love video content.
11 minute read
There's No Place Like Home Everyone knows that the key to reaching your target audience is by...
8 minute read
If you’ve been in the loop as a revenue operations manager, you know this feeling; you’ve just been...
4 minute read
HubSpot just made a huge announcement about changes to their marketplace. For the past few years,...
3 minute read
Every CRM has basic properties, like name, company, address, phone number, and email. And you know...
4 minute read
The Canopy Coverage, dishing out the latest trends in the market that you need to be aware of....
4 minute read
Every business runs on cash. A healthy cash flow is needed to thrive and maintain operations in...
5 minute read
Revenue Operations, or RevOps, software is the future of sales for online businesses. It combines...
5 minute read
Have you wanted to improve your email marketing but don’t know where to start? You know they are...
7 minute read
A revenue operations or RevOps team has one overarching goal; to increase revenue by breaking down...
4 minute read
People often think about site navigation and architecture when discussing sitemaps and all the...
8 minute read
Over the years, businesses have evolved in ways we probably didn’t even think were possible. From...
10 minute read
To help you get inspired and see what's possible, here are some great landing page examples from...
10 minute read
Introduction In today's competitive business world, Software as a Service (SaaS) has risen as a...
3 minute read
A great website gets traffic, converts leads, and gets visitors to do what you want them to. But...
8 minute read
Using the right Customer Relationship Management (CRM) software is essential for the success of...
4 minute read
So many business owners and marketers make the same mistake that costs them big.
5 minute read
The Canopy Coverage, dishing out the latest trends in the market that you need to be aware of....
9 minute read
A website serves as a gateway to your brand, providing potential clients with all the information...
16 minute read
As a marketer, you may have heard the term "landing page" before. But what exactly is a landing...
8 minute read
Online sales have been increasing rapidly after the COVID-19 pandemic. Due to the shutdown, many...
8 minute read
The e-commerce market has grown through the years, and the B2B e-Commerce market is no exception....
7 minute read
B2B is the process by which businesses perform transactions directly with other businesses. Many...
10 minute read
B2B eCommerce or business-to-business eCommerce is here, and it's going to stay. According to ...
4 minute read
B2B (business to business) e-commerce is the online sale of goods or services between two or more...
7 minute read
Online shopping has become more common than ever. In fact, it has become a norm in today's...
5 minute read
In your everyday life, you make quite a few purchases. When you are buying something for your needs...
3 minute read
HubSpot Payments has a host of tools that are useful for business-to-business commerce companies...
18 minute read
B2B eCommerce in the U.S. is estimated to reach $3 trillion by 2027 and experience a growth rate of...
21 minute read
The B2B eCommerce market was valued at $14.9 trillion in 2020, an amount that is five times bigger...
6 minute read
What is quote to cash (QTC)? Quote to cash refers to the entire process from the initial quote and...
5 minute read
The quote-to-cash process, also known as the Q2C process, is one of the most essential aspects...
8 minute read
Online shopping has been popular in the B2C market for over a decade. While eCommerce has been...
11 minute read
B2B e-commerce is growing rapidly as more B2B customers are looking for supplies online. E-commerce...
8 minute read
What Kate Bush Can Teach Us About Repurposing Content Season four of Stranger Things is upon us,...
4 minute read
If you’re like us, you are always looking for more ways to boost traffic to your website. Everyone...
6 minute read
There are three big things that you can do today to increase your conversion rate without spending...
8 minute read
Big news coming out of HubSpot: HubSpot released FREE CMS tools for CMS Hub. There are many...
6 minute read
One question we hear a lot is about SEO and content creation: "How much content do I need to put...
7 minute read
A lot of things go into creating online conversions that are sustainable over time. To begin with,...
9 minute read
Whether you’re evaluating a new website platform today or it’s something you're planning for in the...
6 minute read
The whole point of online marketing is conversions. Getting a sale is the ultimate conversion...
4 minute read
One of the hardest parts of building a strong marketing strategy is regularly and consistently...
4 minute read
One of the hardest parts of building a strong marketing strategy is regularly and consistently...
7 minute read
Brand awareness is one of the most important aspects of a marketer's job.
5 minute read
There are countless things you can automate whenever someone fills out a form on your website,...
3 minute read
Fun fact: When I started writing this blog article, I realized it was Web Canopy Studio's 12-year...
4 minute read
The majority of content found on a website is generally focused on the company's product or...
4 minute read
Most marketers track numerous performance metrics on their websites, compiling visual...
6 minute read
Booking demos and sales calls are one of the most difficult things companies do. We're asked by our...
5 minute read
For most businesses, the most visited page on your website is your company's homepage. However,...
11 minute read
One of the biggest questions we get asked all the time by clients, prospects, fellow agency owners,...
3 minute read
Have you been looking for ways to move your prospects down the marketing funnel? You could have a...
3 minute read
How do you set up your teams on HubSpot? Do you add every new member manually? Do you individually...
4 minute read
When it comes to communication with customers, you know how important it is to be fast, accurate,...
3 minute read
You have tried numerous ways to help the team increase their sales, but it’s just not working. ...
5 minute read
How do people close those deals?
2 minute read
Do you ever think of collecting more information from your audience to know more about them? Of...
5 minute read
Has your sales copy been failing to convert, no matter what you do, again and again? You try...
3 minute read
Do you often get to the end of the day and can’t pinpoint what exactly you got done that day?
3 minute read
In today's competitive marketplace, sales directors are constantly looking for new ways to generate...
1 minute read
2020 was a banner year for us at Web Canopy Studio. We had our largest growth ever. We won 4 Impact...
11 minute read
The software space is noisy. It seems like every week there's some new technology that has...
3 minute read
When you think about the idea of “selling the next step, not the entire staircase,” it seems fairly...
3 minute read
As a marketer, you’ve probably heard the word “flywheel” a lot. It gets thrown around quite a bit...
4 minute read
If you have a website for your company, but you aren’t seeing a lot of traffic or profits from it,...
13 minute read
Below is an interview between Sam and John from Web Canopy Studio, discussing the New HubSpot CMS...
13 minute read
As SaaS marketers and entrepreneurs, we need to understand that talking about our product or...
7 minute read
We are in the midst of a really crazy time with COVID-19 and its impact on the world. Our company...
7 minute read
Most of the people that we talk with day in and day out are VPs of marketing, marketing directors,...
8 minute read
2020 is going to be a big year to make or break your website. Conversion rates across the board are...
2 minute read
Great work! You’ve got your marketing plan implemented with social media rolling, awesome site...
3 minute read
Using social media ads is an awesome way that we have been able to help clients implement creative...
3 minute read
Getting Started With video content We know that adding video to your content strategy seems like it...
6 minute read
Webinar marketing has been a go-to quick win strategy in our office for the last couple years.Even...
2 minute read
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9 minute read
Should you invest in HubSpot? We have talked to hundreds of businesses who are on the fence about...
17 minute read
Much has changed in the world of architecture when it comes to bringing in new business, and much...
3 minute read
2 minute read
Depending on how long your company has been around, you more than likely have had to deal with a...
2 minute read
It should be no surprise that having a poorly built website with low performing content will keep...
2 minute read
Surveys and polls are very useful when you’re looking at collecting data from large groups of...
3 minute read
One of the most daunting tasks of any sales and marketing team is the idea of creating fresh,...
3 minute read
We’re heading back to the heat maps we set up a while back and are ready to see what kind of info...
3 minute read
When you think about the idea of trying to sell someone on a long term retainer or some 6 figure...
2 minute read
SEO has such a sleazy connotation today.
3 minute read
Points based pricing and bucket pricing are the easiest pricing models to build for a digital...
2 minute read
Identifying the core components of inbound marketing is the first step in breaking down such a big...
3 minute read
Marketing Basics Marketing is often thought of as the way to generate a "buzz" about your brand or...
3 minute read
Thanks to everyone who joined us for our Webinar "The 3 Biggest Ways You're F*ing Up Your Sales...
1 minute read
Netflix Inc. came out swinging in the stock market against one of the major cable television...
1 minute read
Amazon has been making the rounds throughout the wonderful worldwide web today with customers...
2 minute read
Service Hub is officially here! What up!
2 minute read
Ecommerce marketing was just given a swift kick in the boot.
2 minute read
Larry Page didn’t bring the idea of iterative design to Google, but when he took over as CEO in...
2 minute read
Does your HubSpot site look extremely cramped and you're wondering how you can fix it? Good thing...
2 minute read
You've been editing your site, but you've run into a few problems and need help. Here are 3...
2 minute read
This post will give you a better understanding of what our Template Development team has been up to...
2 minute read
Congratulations! You have officially completed the Foundry with the experts at Web Canopy Studio....
3 minute read
I'm sure many of you remember wanting to host a database of content on HubSpot, but found there's...
5 minute read
Conversion rate optimization, or CRO, is a form of marketing used to grow the number of people who...
6 minute read
3 minute read
Sales and marketing aren’t mutually exclusive. Rather, in a successful business, one can’t exist...
5 minute read
Traditional means of generating new business has been a major pain in the ass for companies trying...
6 minute read
Successfully growing any biz is challenging. Growing a Software as a Service, or SaaS, company is...
2 minute read
In this blog, we will answer:
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If you’re going to do just one thing for social reach in marketing your SaaS right now, it...
2 minute read
What's the difference between sales and marketing?
4 minute read
Most of how we've learned to market and win clients is based on the notion of stealing customer...
3 minute read
Sales and marketing alignment is vital for organizational success, and not just for boosting...
6 minute read
With competition at an all-time high, making content personal and helpful is the key to creating a...
2 minute read
Marketers have their fair share of problems, but using old marketing tactics won't work with new...
3 minute read
As the old saying goes, “If you consistently aim at nothing, you will hit it every time.”
4 minute read
Successfully aligning the sales and marketing teams within a company is a practice as old as the...
1 minute read
We recently had some clients who wanted to get more speed out of HubSpot, but after going through...
2 minute read
This post is intended to highlight the use of tables in your website and why they don't work well...
2 minute read
Conducting solid research and discovery for inbound marketing and the user experience (UX) is a key...
3 minute read
Conducting research is one of the most important steps to learning how to take a software or...
1 minute read
First, what is a Buyer Persona? A Buyer Person is a semi-fictitious depiction of an ideal customer....
3 minute read
It can be scary moving from your old platform to HubSpot. With a new interface and so many tools,...
4 minute read
Depending on who you ask, Elon Musk is famous for any one of his successful business ventures:...
7 minute read
In this blog we're going to show you:
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Pinterest announced yesterday that they would be acquiring the team behind the app Instapaper.
3 minute read
This is by far one of the biggest questions among SaaS companies today. Let’s run through the...
2 minute read
In this blog we will answer: -How do I define success for my next inbound campaign?
3 minute read
When you first dig into HubSpot and start building campaigns, the sense of power you get is...
1 minute read
4 minute read
Inbound marketing essentially boils down to the practice of using your website and online presence...
3 minute read
Finding success with an app means creating a user experience people will not just enjoy, but choose...
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In this article, we’ll answer the following questions:
2 minute read
Ah, Inbound 2016...what a crazy whirlwind! This was my first time at a convention of this size. I...
3 minute read
So Anna Kendrick and 19,000 marketers walk into a room… No I’m actually not kidding. It seems...
7 minute read
5 minute read
Fair warning, my dear friends: This is a longer blog post. The reason? We are explaining how we've...
3 minute read
We’re not going to pretend like we’re Snapchat experts. That being said, I would be even more leery...
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